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Last updated October 9, 2026
Welcome to Furizzma. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you use our application and tell you about your privacy rights.
We may collect, use, store and transfer different kinds of personal data about you:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Scam screening. An AI model reads listings and messages for the signs of a pet scam. It reads a listing when it goes on the site and when its words, price, delivery or first photos change: the listing's details and its first four photos, and the seller's profile (its name, description and town). It reads messages a couple of minutes after they're sent, with the conversation so far, but not the photos sent in them. With either, it's told a few facts about the account: how long it has existed, what kind of email address it uses (not the address), whether its phone is verified and what kind of line it is (not the number), which countries it signs in from, whether it shares IP addresses with other accounts or with suspended ones (not the addresses), and any earlier reports.
When the AI sees clear signs of a scam in a listing, the listing comes off the site straight away, paused until one of our moderators reviews it (usually within a day), and its seller is told. When it sees them in messages, our moderators are alerted, and the messages stay as they are. The AI doesn't suspend accounts, delete anything, or decide anything else: people do. If you think we got something wrong, tell us through our contact page and a person will look again.
Help with a listing. If you ask the listing form for help, the AI is sent your pet's photos and the details you've entered, to draft a description or suggest better photos. Nothing is added to your listing unless you choose to use it.
Our AI provider processes these requests for us, as our service provider, under terms that don't allow it to train its models on them.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier.
Furizzma uses Google Analytics to understand how people use the site: the pages they visit, how they found us, and roughly where they are and what device they use. Google sets cookies to do this only once you accept them, in the banner on your first visit; until then, or if you decline, it counts visits without them. Google handles the information under its privacy policy. You can change your choice any time with Cookie settings at the bottom of any page, or opt out altogether with Google's browser add-on.
We don't sell your personal data. We share it with the service providers below, who handle it for us to run Furizzma, and when the law requires us to.
We don't share your mobile number, or your consent to receive texts, with anyone for their own marketing. You can stop text alerts by replying STOP to any of them, or in your settings.
If you buy a boost, Stripe processes the payment under its own privacy policy, and we send it your email address for the receipt. We don't see or store your card number: we keep what you bought, the amount, when, and Stripe's reference to the payment.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "effective date" at the top of this Privacy Policy.
If you have any questions about this Privacy Policy, or about your data, please contact us.